Eurex
At the recently held IDX conference some of the world’s exchange leaders declared the era of futurization over, some even talked about the death of futurization. It was Mark Twain who found the report of his death greatly exaggerated. What if the same goes for futurization? What if we could breathe new life into it and shift from stability to efficiency? Would that not be an interesting turning point? It indicates that we all focus on growth opportunities again and contribute to the economic growth the world needs.
True, we tried that before and true again, some swap futures launches have not been very successful. However, they probably failed because they did not solve a client problem or were addressing a problem the client did not have at all.
The success of our new dividend futures and especially our new total return futures proved the point. We were the first exchange to offer a futurized version of Total Return Swaps that we call Total Return Futures (TRF). We have already migrated up to 30 % of the OTC swap market in EURO STOXX 50® derivatives in just one year. We will build on this success and launch new Total Return Futures in Q2 2019.
However, it is crucial that we get it right. We have to stand for financial stability and at the same time deliver innovative and efficient solutions. Whenever we create new products, the first question we have to answer ourselves is: What is the additional value of this innovation? That is why market consultation and close cooperation with our customers is so important for our business. For example on the Total Return Futures, BNP Paribas worked closely with Eurex to deliver a product where they also became a key user, distributor and liquidity provider.
In general, futurization of an OTC market segment always has a functional, structural and distributional element. Most importantly, you have to get the timing right for all stakeholders. You can be either too early, just in time or too late for change. I will explain that further in a second part of this article.